Gustaf Lundberg Toresson

toresson.gustav (at)


Gustaf is the founder of agency Tangent.

He has had a varied career so far; from selling lottery tickets at the age of thirteen to forming his own startup at eighteen, serving as a ranger in the Swedish military before studying acting and deferring admission at MIT, while also working for J.P. Morgan, London, and Boston Consulting Group, Dubai.

He is particularly fascinated by the passion economy: how creators in the digital age independently can build businesses to make a living on their skills or interests.